Today’s journalists and communications professionals have had thousands of doors opened by the integration of the Internet into our workplaces and strategies. The scope of communication has broadened vastly as traditional media makes a shift into the digital world. Just like this blog, for example. Any person any place in the world can stumble onto […]
Read more "Hiatus"An interesting discussion was brought up this week about the effects of technology on children. Having no kids of my own or much experience with other people’s children, I was pretty much clueless on where to even begin discussing this topic. So I went to the one source who I knew would know more about this […]
Read more "Kids and Tech"A couple of months ago, I wrote a post on my blog that talked about branding and what it should mean to us in the modern-day business world. To begin this week’s post, let’s start with an excerpt from that post to set the stage: “…branding isn’t just a logo. A good example of this […]
Read more "The Building Blocks of Brand Building"If you’ve been following my blog posts over the past couple of weeks, then at this point I’m only preaching to the choir: social media has absolutely changed the way today’s businesses are able to engage with the customers. I’ll save you another spiel on why businesses should be using social media in their marketing […]
Read more "3 approaches to crowdsourcing across social media"You may not have heard the term before, but I promise you’re familiar with the concept – citizen journalism. It sounds fancy, but it’s really just a term we’ve given to today’s practice of posting our 2-cents about newsworthy content to our blogs and social media pages. In short, citizen journalism is just ordinary people […]
Read more "Citizen journalism: Click, write, record and share"Is social media that important? Why yes. Yes, it is. I was asked my opinion on social media strategy being taught in the classroom to current/upcoming students in today’s society in order to better prepare them for their post-graduate careers. For a girl whose educational and professional background has focused so much on the use of communication every single […]
Read more "Social Media Strategy: Why you need it and how to use it"I never read too much in to the topic of the “mobile-first” concept until this week when the concept was a central topic of a discussion board for one of my classes this term. Last week’s post dealt with a similar theme – media convergence, which turns out to be a great launching pad for the writing […]
Read more "Mobile-First? Absolutely."One topic that was central to this particular week was media convergence. Media convergence has become a popular buzz word in many of today’s creative industries, but what exactly does it mean? And what benefits or challenges does it bring to this landscape? First, let’s define what media convergence actually is. For all intents and purposes, we can define media convergence […]
Read more "Media Convergence: The Good, the Bad and the Ugly"Hi all – It’s been a few weeks since I’ve posted, so I’m happy to be back on the grind! If you’ve forgotten who I am or why I began this blog to start with, I’ll direct you to my very first post to get a better understanding of where I’m coming from and what inspires […]
Read more "Traditional Media in a Digital World"“Who run the world? Girls.” – Beyoncé Anyone who’s watched Sheryl Sandberg’s popular TED Talk, “Why We Have Too Few Women Leaders,” is familiar with her idea that increasing the number of women at the top of their fields will benefit everyone. Sandberg encourages women to challenge the common workplace assumption that “men still run the world.” She […]
Read more "Be an Ambitious Woman"
NATION: COMMUNICATION 